Author Interview: The Unflinching Ash by Angela Armstrong

Friday 9 July 2021

The Unflinching Ash by Angela Armstrong
Released: 12 July 2021
Published by: Norsou Books
Genre: YA Fantasy
Pages: 353
In a world like ours, Mystics once ruled the night. Well, so long as they were men. On Ash’s day of naming, she chose the Mystic path nonetheless. The same illusions that garner gasps of awe from the lamp-lit crowds earn her scorn from the basilica. There is only one way forward: a perilous quest – earn the Queen’s Seal, a badge of honour, and immunity. She’ll simply have to avoid being hanged, burned or drowned first.                                                                                                   
When one of my favourite authors of all time, Rachael Craw, put this book on my radar I knew it must be something special! It's clear that Angela Armstrong knows how to pull together a YA-crossover-fantastical story with a strong female lead, healthy dose of humour and key message echoed below that "there isn't one right way to forge a brave path". Read on for more!

Author Interview with Angela Armstrong

Firstly, a big congratulations on publishing The Unflinching Ash! How did the experience of writing this book compare with the novelettes you have released in the past?

The writing experiences for the Gen2K novel and novelettes and The Unflinching Ash had a surprising amount in common. Both were written in answer to disappointment, and then asking, “What if..?”. The Gen2K stories were born of my own infertility crisis, and the discovery of little-known consequences for undertaking IVF treatment.  I then asked, “What if after millions undertook this treatment, the worst happened?” For The Unflinching Ash, I left an international magic show with my three daughters, frustrated by their uncertainty about whether they could aspire to be a magician or only a magician’s assistant. I then asked, “What if there were more renowned female Illusionists?”


While the impetus for writing in both worlds was similar, my approach for each was very different. The Unflinching Ash was written for a long time with an excellent editor from one of the big houses giving me feedback – it was always intended as my chief commercial debut. The Gen2K pieces were what I wrote while I waited. As most people know, busy editors don’t always reply right away. So I could giddily send 15K words of new Ash materia and watch my Inbox, but it would be some time before the editor would come back with notes on what had become a new version of a 100K manuscript. So I filled my back catalogue, did next to nothing to promote it, and waited for the next set of directives for Ash. This allowed me to always be writing, and hopefully offers any keen readers who devour Ash the pleasant surprise of finding more by this author, if they go looking.


What drove you to write in the genre of YA fantasy and what's it like as an author coming up with worldbuilding elements as well as portraying characters which readers can relate to?

A double-barrel! Like a fair share of other writers, I was once a High School English teacher.  I also reviewed screeds of YA ARCs and interviewed YA authors for publishers such as Walker and Hachette for a decade. So I know a little about this age group, the YA market, and the coming-of-age characters populating it. I love YA. While it’s never too late to discover the magic of reading, so many life-long readers’ devotion is earned during those crucial years, and that’s something I want to be a part of. There is a lot of discussion right now about YA no longer being for YA. I lament if this is true!  I hope that instead of striving to push any adults who are reading YA out, we do our best to reclaim any young adults no longer in. For me, one of the most beautiful things about strong YA, is that those stories appeal beyond the young adult years. How incredible if a book keeps being good, as you grow older? Thus, I hope bookstores will file The Unflinching Ash as Cross-over Fiction – great for ages 15+, or confident younger readers. I’m hoping adults will read Ash alongside the young people in their lives. 

You also might find it in the Alternative History, Historical Fiction or YA sections.  Ash is often dubbed as Fantasy, but strictly speaking, I’m not sure it’s fantastical. This is a story about the magic and mystique drawn from within, rather than the magic a mage might conjure with a wand. It’s about illusions, mentalism and showmanship rather than spells.  I hope in it you’ll find a world like ours, but different, with a sassy heroine worth rooting for.  I thrilled in re-imagining our dark ages a little brighter for having Ash in it.


What are some of your favourite and also most challenging aspects of writing that people may not always recognise or talk about?

One of my favourite things about writing is re-reading my own stuff after I’ve set it aside for a while to work on something else. It’s a treat to return to something with fresh eyes and have you sneak up on you. 


I have always backed myself – I know I can write.  But self-promotion is hard. I want readers to know I can write, but I’m no peacock. Finding a way to say, “Do you see my feathers?” without fanning them out is proving difficult.  


Without giving too much away, is there a particular quote or moment in the book which is particularly meaningful to you?

This quote comes from when we meet Ash’s sister, Grete:


Grete wore caution like a crown.  Although Ash and Grete were both born from the same Mapa and Papal, the sisters were antipodean enchantresses.  To Ash the Mysteries had dealt passion, grit and tireless intent, which she carried like a loaded quiver on her strong, lithe frame.  Grete’s appeal was no less, but instead came by way of caution, calm and censure – an attractive safe harbour expressed in her soft edges and soft speech.  Both young women had thick dark hair and the blessing of symmetry on their side.  Both could sneak.


This quote is particularly meaningful to me because it introduces an essential paradigm for the story – these two are both strong, impressive women, but they have responded to trauma and plotted their course in very different ways, and that’s okay – there isn’t one right way to forge a brave path.


If there were three key messages you'd hope readers would be able to take away from The Unflinching Ash and bring into our world, what would they be?

1) There isn’t one right way to forge a brave path. Find yours and take it, allows others to choose their own. 

2) Don’t let the haters get you down.

3) Confidence does not make a woman a b*tch. 

Can I say that?


After this impressive release, could you give us a hint at what you're working on next?

Kind. I'm already elbows deep in a contemporary middle grade magical realism novel set in New Zealand.


About the author


Before writing books, Angela studied English and Film at the University of Otago, taught full-time in schools, owned an art gallery, and reviewed books for trade publishers. She lives with her husband Haki in Northland, New Zealand, where she devotes her non-writing hours to home-schooling three chatty daughters who have inherited a fierce love of words from their mother.


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